A.I. Eh?PackagesClient sign inBook a call587-577-8979→DemoNothing here is real — fictional business, fictional numbers — and it resets whenever you like.
Where the ad money points.
Drag the radius in and out, pick the work you actually want, and watch a fictional month’s cost per booked job move. Wider is not better — that is the whole lesson.
Booked jobs15.7in the month
Cost per booked job$57$900 ÷ jobs
Work won$5,433at these job values
- Emergency callouts32 clicks into 79 people looking3.5jobs
- Regular servicing88 clicks into 111 people looking7.1jobs
- Repairs73 clicks into 141 people looking5.1jobs
About right: enough people looking to use the budget, close enough that they call you.
What is actually running
- What you are buying
- Clicks, not leads. Every figure here is per click, and the close rates are the 2–11% a click-to-call campaign actually returns — not the numbers a media seller quotes.
- The service area
- A drive-time boundary, not a circle on a map. A radius crosses a river; a driver does not.
- What gets counted
- A call over thirty seconds from the ad number, matched back to the click. Anything shorter is a wrong number, and counting it is how a cost per lead stops being real.
- Where the money goes
- To the platform, at the platform’s price. We set it up and read it back to you; we do not resell you your own ad spend.
- Honest range
- The band is wide on purpose. Anyone quoting one number for this has not run it.
Where is yours pointed?
Yours will not be these numbers — nobody’s are. What holds is the shape: a tighter radius aimed at fewer kinds of work beats a wider one almost every time, and most businesses are pointed too wide.
Book a free call →In the real product, everything you just watched lands in the client portal.